Catchy phrases, chants at cricket matches and jingles which consumers just can't get out of their heads-the best advertising stands out because it is creative, clever and, most importantly, funny.
Advertising in Australia can be traced back to the early 1900s, when spruikers wooed the public with appeals to vanity, health and patriotism. By the time Australia had endured two World Wars, the Depression, economic downturns, political upheavals and direct confrontations, the advertising industry had not only survived, but had become a multi-billion dollar industry, with an enormous influence over people's everyday lives and their spending habits.
But Wait, There's More. is the first detailed history of the Australian advertising industry, exploring its development over the course of the twentieth century from a disorganised group of individuals selling newspaper space to a multi-billion dollar enterprise run by giant transnationals. It follows the admen and adwomen who worked to convert their audiences into consumers and examines their ongoing quest for legitimacy in the face of new technologies and an increasingly sophisticated and media-savvy audience.
John Button was leader of the government in the Senate and industry minister from 1983 to 1993. He was a professorial fellow at Monash University and a frequent contributor to magazines and newspapers. He edited Look Here: Considering the Australian Environment, and wrote Flying the Kite, On the Loose and As it Happened.
Mr Button died in April 2008 from pancreatic cancer. Bob Hawke, who visited Mr Button days before he died, described him as ‘a giant in the history of the Labor Party’.
